
An amazing insight
into leadership success is revealed in management consultant Jim
Collins' best-selling book, Good to Great. Just 11 out of
1,435 companies outperformed the stock market by nearly 700% over a
continuous 15 year period. Wow. That's a $10,000 investment
turned into $3.5million, instead of $500k. What was different?
Level 5 Leadership by the CEO.
Level 5
Leadership is the paradoxical ability of a leader to lead with
professional will and personal humility. They are "timid and
ferocious." "Shy and fearless." "Rare...and unstoppable."
Most illuminating is that Level 5 is the opposite of Level 4 leadership.
Level 4 leaders have strong ego's and tremendous personal drive. The difference is highlighted by what each leaves behind. Level 4
leaders create organizations that are dependent on them to succeed.
When they leave, so does their success. The organization falters in
their absence...often badly. Collins cites Scott Paper and
Rubbermaid as two such examples. In contrast, when a Level 5 Leaders
leaves, the organization keeps thriving in their absence.
What's the key?
First, humility. Success is not about them. It's about the
organization and its purpose. Theses leaders are not well-known.
They have no interest in fame or 'taking credit.' Their satisfaction
comes from their insides, not from public recognition. Second,
will. They know what their vision is for the organization and will
not be swayed. Level 4 leaders do this too, except for one
difference. Level 4 leaders are driven by ego. Level 5 leaders
are driven by purpose, even if the personal cost is very high.
Collins compares these leaders to one of America's greatest presidents,
Abraham Lincoln, described as a shy, quiet and peaceful figure who saved
his country at the expense of his own life.
What creates a
Level 5 leader? Personal transformation. While Collins
admits he doesn't know what it takes to intentionally create this kind of
leader, he notes that these leaders all had a major personal
transformation - survivors of war, cancer or a spiritual conversion.
I believe that a person can learn to become a Level 5 leader. This
is the vision for WIN Leadership - the ability of a leader to build trust
and influence people so they change, adapt and grow, freely, willingly and
passionately. The key is to set your own needs aside and focus on
the needs of those you serve, while being real and true to your own vision
and purpose. It truly is a paradox. Setting people free, sets
them on fire. You can do this only when your own limits and
convictions are crystal clear.
John Kuypers
ps. You can read Jim Collins'
Harvard Business Review article, Level 5 Leadership, from his
website for free. Go to
http://www.jimcollins.com/lib/articles.html , January, 2001.
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