
Looking for donut
holes...
A big part of my work is
finding opportunities to improve my clients' business performance.
Most managers have the same goal. You are paid to achieve better
results - more sales, faster service, fewer errors, happier customers,
lower expenses.
It's like looking for
donut holes. You're looking for what's "wrong" with the donut!
I had this experience recently with a client. I spent the entire day
gathering data, looking for opportunities to streamline his operation to
lower costs and raise customer service performance. At one point, I
asked him to rate his customers for upside potential. I pulled out
his customer list - four hundred and fifty names of businesses and
consumers. To my amazement, he was able to intelligently evaluate
each and every customer on that list!
As the day went on, I
watched him in action. Customer after customer, he spoke to as if
they were good friends. "How was your trip to Florida, Gord?"
To another he joked, "Are you STILL working on that project?"
Throughout all this, I kept focused on my work and never made a comment.
As I drove home that
night, I realized that I had spent my day looking for holes and I had
failed to notice the donut! I thought to myself, "This guy isn't
just good - he's great!" I felt a bit bad that I had not even make a
single comment about it because I was so self-absorbed in my own work.
I decided to write him
an email, describing how impressed I was with what I'd seen him do, and
giving him several specific examples of his remarkable customer
relationships. A couple of days later, he told me that it was
the highlight of his week. His wife even spoke to me later and
thanked me.
As a leader of people,
it's so easy to get caught up looking for donut holes, without noticing
and appreciating how impressive the donut itself is! When you work
closely with someone and you share what you see in an honest, appreciative
way, you give a gift that motivates, rewards and feels good.
Sincerely,

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